Apples are new supper food.

Nine-out-of-10 consumers said a resounding ‘Yes’ when asked this question:

“If you or someone you know is trying to eat healthier in 2010, have you considered apples and apple products as a regular part a healthier diet?”

In addition, nine-out-of-10 respondents believe:
• Apples and apple beverages, especially those with the peel left intact, are rich in plant compounds called polyphenols and antioxidants, both known to promote health. (92%)
• Apples and apple products may help to boost weight loss efforts. (89%)
• Daily consumption of apples and apple products can help reduce LDL (low-density lipoprotein) or “bad” cholesterol levels and protect against heart disease. (85%).

Once the survey disclosed that scientific evidence supports the health statements about apples, overwhelming majorities of adults who took this survey said they will buy and serve apples to their families and house guests more often.

Lempert emphasizes, “The magnitude of their response reflects their desire to eat healthfully—and the ability of apples to help them do that because of their nutritional makeup, portability, affordability and accessibility.” Lempert says this is a message to retailers. “There is a terrific merchandising opportunity here. They can put apples and apple products throughout the stores. 78 percent of consumers perceive the bountiful display bins as the number one way retailers promote the healthfulness of apples and apple products. Results also showed
consumers were hard-pressed to name other tactics used to promote a healthfulness message.”

When asked about the survey results, Nancy Foster, President and CEO of the U.S. Apple Association state “This groundbreaking report helps the American apple industry connect with their customers by better understanding what they're thinking and how to communicate with them about enjoying this delicious ‘superfruit’ in all of its forms—fresh or processed."

About SupermarketGuru.com Founded in 1994 by Philip Lempert, www.SupermarketGuru.com is a leading online resource providing consumers with food safety, products, trends and shopping tips. With more than 2.5 million visitors annually, consumers have access to breaking food industry news, health and nutrition tips and information.

In addition, visitors are invited to join the supermarketguru.com Consumer Panel where they have the opportunity to offer their own candid comments. For more information, please visit www.supermarketguru.com.

About the U.S. Apple Association

The U.S. Apple Association (USApple) is the national trade association representing all segments of the apple industry. Members include 40 state and regional apple associations representing the 7,500 apple growers throughout the country, as well as more than 400 individual firms involved in the apple business. USApple's mission is to provide the means for all segments of the U.S. apple industry to join in appropriate collective efforts to profitably produce and market apples and apple products. For more information, please visit www.usapple.org.

If you have any questions regarding information in these press releases please contact the company listed in the press release. Our complete disclaimer
appears here. - PRWeb eBooks - Another online visibility tool from PRWeb
Contact Information

Allison M. Parker
http://www.usapple.org
703-442-8850

Online Web 2.0 Version
You can read the online version of this press release here.
PRWebPodcast Available
Listen to Podcast MP3 Listen to Podcast iTunes Listen to Podcast OGG